Privacy Policy

Last updated: September 30, 2026

At Susan’s Aspen Boutique, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you when you visit our website, place an order, contact us, or otherwise interact with our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect personal information that you provide directly to us, including:

  • Your name

  • Billing and shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Account information, if you create an account

  • Communications you send to us

  • Marketing preferences

When you visit our website, certain technical information may also be collected automatically, such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Date and time of access

  • Referring website or source

  • Website interaction and usage data

We use this information to operate, secure, maintain, and improve our website and services.

2. HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Process and fulfill your orders

  • Arrange shipping and delivery

  • Process payments and refunds

  • Provide order confirmations and shipping updates

  • Respond to customer service inquiries

  • Maintain customer accounts

  • Prevent fraud and protect our website

  • Improve our products, website, and customer experience

  • Send marketing communications where permitted

  • Measure the effectiveness of advertising and marketing campaigns

  • Comply with applicable legal and regulatory requirements

We only use personal information where we have an appropriate reason to do so.

3. ORDERS AND PAYMENTS

When you place an order, we collect the information necessary to complete your purchase and deliver your products.

Payment information may be processed by third-party payment providers. Susan’s Aspen Boutique generally does not directly store complete payment card information when transactions are processed through these providers.

Payment providers may process your information in accordance with their own privacy policies and security procedures.

4. SHIPPING AND DELIVERY

To fulfill your order, we may provide necessary personal information to shipping companies, logistics providers, fulfillment partners, and other service providers involved in delivering your purchase.

This may include your:

  • Name

  • Delivery address

  • Email address

  • Telephone number

  • Order or shipment information

We only share information reasonably necessary to perform the relevant service.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, tags, and similar technologies.

Cookies are small files stored on your device that help websites function properly and provide information about how visitors use the website.

We may use cookies for purposes including:

  • Remembering your shopping cart

  • Maintaining website functionality

  • Remembering preferences

  • Understanding website traffic

  • Measuring website performance

  • Preventing fraud

  • Personalizing content

  • Measuring advertising performance

  • Supporting remarketing and advertising campaigns

Some cookies are necessary for the website to function. Other cookies may be used only where permitted or after you have provided the required consent.

You can manage cookies through your browser settings and, where available, through our website’s cookie preferences.

Disabling certain cookies may affect the functionality of the website.

6. EMAIL MARKETING

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you information about:

  • New collections

  • Promotions

  • Sales

  • Boutique updates

  • Special offers

  • Other products we think may interest you

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending transactional messages relating to an existing order, payment, shipment, refund, or customer service request.

7. CUSTOMER ACCOUNTS

If our website allows customer accounts, we may process the information you provide when creating or maintaining your account.

This information may be used to:

  • Make checkout easier

  • Display previous orders

  • Save account preferences

  • Provide customer support

  • Manage your relationship with Susan’s Aspen Boutique

You may contact us if you wish to request changes to or deletion of your account, subject to information we may be legally required to retain.

8. CUSTOMER SERVICE AND CONTACT

If you contact us by email, contact form, social media, or another communication channel, we may collect and retain the information you provide.

We use this information to:

  • Respond to your question

  • Assist with an order

  • Resolve complaints

  • Process returns or refunds

  • Provide customer support

  • Maintain records relating to our communication

9. ANALYTICS

We may use analytics technologies to better understand how customers use our website.

Analytics information may include:

  • Pages viewed

  • Time spent on pages

  • Device information

  • Approximate geographic information

  • Referral source

  • Website interactions

  • Purchase or conversion activity

We use this information to understand website performance, improve the shopping experience, and evaluate our marketing activities.

10. ADVERTISING AND REMARKETING

We may work with advertising platforms and technology providers to promote Susan’s Aspen Boutique.

These providers may use cookies, pixels, or similar technologies to help us:

  • Measure advertising performance

  • Understand whether an advertisement resulted in a purchase

  • Show advertisements to people who previously visited our website

  • Create advertising audiences

  • Improve the relevance of advertisements

Depending on your location, certain advertising technologies may only be activated after you provide consent.

You may also be able to manage advertising preferences through the relevant advertising platform or your browser/device settings.

11. SOCIAL MEDIA

Our website may contain links to or integrations with social media platforms.

If you interact with these features, the relevant social media company may receive information about your interaction in accordance with its own privacy policy.

We encourage you to review the privacy settings and policies of any social media services you use.

12. SERVICE PROVIDERS

We may share personal information with companies that help us operate our business, such as:

  • Ecommerce platform providers

  • Payment processors

  • Shipping and logistics providers

  • Customer service providers

  • Email and marketing providers

  • Advertising platforms

  • Analytics providers

  • Fraud-prevention providers

  • IT and hosting providers

These providers may process personal information only as necessary to provide their services or as otherwise permitted by law.

13. INTERNATIONAL DATA TRANSFERS

Some of our service providers may operate in countries other than the country in which you live.

As a result, your personal information may be processed or stored internationally.

Where required, appropriate measures are used to protect personal information transferred between jurisdictions.

14. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on factors including:

  • The duration of our relationship with you

  • Order and transaction history

  • Customer service requirements

  • Fraud prevention

  • Tax and accounting requirements

  • Legal obligations

  • The establishment or defense of legal claims

Once personal information is no longer required, it may be deleted or anonymized where appropriate.

15. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

Our website may use SSL/TLS encryption to protect information transmitted between your browser and our website.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

16. YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Request restriction of certain processing

  • Object to certain processing activities

  • Withdraw consent where processing is based on consent

  • Request a copy of certain personal information

  • Opt out of certain marketing communications

  • Exercise additional privacy rights available under applicable law

Some rights may be subject to legal limitations or exceptions.

To exercise a privacy right, please contact us using the details provided below.

We may need to verify your identity before completing certain requests.

17. CHILDREN’S PRIVACY

Our website and products are not intended for children.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent would be required.

If you believe that a child has provided personal information to us improperly, please contact us.

18. THIRD-PARTY LINKS

Our website may contain links to websites or services operated by third parties.

Susan’s Aspen Boutique is not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes to our website or services

  • New technologies

  • Changes to our service providers

  • Legal or regulatory developments

  • Changes to our business practices

The latest version will be published on this page together with an updated revision date.

20. CONTACT US

If you have any questions about this Privacy Policy, your personal information, or our privacy practices, please contact:

Susan’s Aspen Boutique
Email: info@susans-aspenboutique.com

For privacy-related requests, please include sufficient information for us to identify and process your request.